It’s a tricky world in both actual and virtual reality. Not only do businesses have to attract customers and sell them a product, but “online” they need to do it on a personal level.
While at the same time protecting a brand needs to be paramount, taking care not to offend or put anyone off, and promoting themselves without being overly promotional or a nuisance.
Viral videos are great, photos of cats are great, but what on earth could they possibly have to do with industrial or specialty gases?
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