In today’s economy, which has been challenging in most market sectors, business professionals need ways to retain the business they currently enjoy while finding creative ways to profitably grow their business. Chart’s MicroBulk system (www.chart-ind.com) enables industrial gas distributors to provide improved service to existing clients as well as service the fast growing healthcare sector, yielding both customer retention and business expansion.
Significant changes are underway in the healthcare sector, driven in large part by cost containment and mandates imposed by federal legislation. (See “Compliance Matters: Regulatory Momentum in the Gases Industry,” CryoGas, November 2011, p. 38.) The myriad changes that impact how care is distributed creates a ripe environment for MicroBulk applications. As recently reported by CryoGas’ Maura Garvey (“Worldwide Industrial Healthcare Market,” CryoGas, November 2011, p. 34), the US market value in healthcare for industrial gas companies is estimated to be $2.8 billion in 2010, an increase of three percent from 2009. This statistic combined with the fact that the healthcare sector continues to expand toward a more decentralized system are key indicators that healthcare will likely grow faster than GDP for years to come. This type of growth in a sluggish economy, aligned with diversity in effectively supplying med gases, makes the medical sector worth further evaluation.
The Chart medical MicroBulk platform supports the changing paradigm in which the majority of healthcare services are provided by large hospitals that employ bulk oxygen systems. In the past, local community hospitals were one-stop-shops for all medical procedures. This premise, however, has undergone some radical surgery. Today’s healthcare marketplace is exploding with stand-alone outpatient surgery centers, nursing homes, hospice facilities, wound and burn centers, hyperbaric treatment centers, and other medically- focused treatment facilities, all of which are prime MicroBulk applications.
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