Dynamism in business is the difference between turning a negative situation into a positive, to boost profits, or just simply not responding to a situation – like a change in market conditions.
Of course, there are times when a reaction can be detrimental to business. But, on the whole, necessity is the mother of invention.
That’s why the plunge in the price of oil has caused all kinds of issues around our industry – due to the knock-on impact in the price of liquefied natural gas (LNG).
Oil has reduced from $115/bbl in June 2014, to $70/bbl in early December, and closed 2014 at $53.5/bbl. The Brent Crude Oil Price sunk even more until it began to rise in around March 2015 and is now, somewhat, stabilised at $58/bbl.
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