The economic impact of counterfeiting products in the food and beverage industry amounts to millions in lost sales and profits to retailers, producers and suppliers. Fake claims about the content of foods and beverages also pose an unsuspected risk to consumer health, as well as those who base their food choices on ethical and religious convictions.
The economic impact of counterfeiting products in the food and beverage industry amounts to millions in lost sales and profits to retailers, producers and suppliers. Fake claims about the content of foods and beverages also pose an unsuspected risk to consumer health, as well as those who base their food choices on ethical and religious convictions.
Consumers make their purchases in good faith, putting their confidence in the honesty and integrity of the supply chain. Counterfeiting is at odds with this reasonable assumption that a product is all that it claims to be on its labelling. In contrast to the financial losses facing businesses on the production and supply side, the consequences to consumers can range from simply being deceived about the product’s content, or not benefitting from the anticipated efficacy, to the more severe outcomes of illness and death.
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