In follow up to our article in the January edition, gasworld checked back in with Frank Kasnick, IWDC President and CEO, to see how their launch went and to get an update on this strategic project. As a reminder: IWDC’s Product Information Management (PIM) system is designed to supply IWDC member companies with enriched product content, via a subscription service, to support their evolving digital needs. Those digital needs include e-commerce, digital/print catalogs, member company websites and ERP product structure.
How did your launch go?
Frank Kasnick (FK): We had a great launch that was attended by over 80 member participants. We delivered our initial product content goal of ~8,400 SKUs across more than two dozen vendors. We thanked numerous member companies that collaborated with our staff to build out our PIM structure and thank those who piloted the PIM. Our technology partner, Unilog, joined in and helped us demo the PIM, a related Customer Service Representative (CSR) portal and a B2B e-commerce site. We were able to share next steps with members who are ready to plug in and receive product content and we had a robust Q&A session to cap off the webinar.
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