Faced with changing demographics over the last decade where buyers are shifting to online shopping, further accelerated by our current global pandemic, the Independent Welding Distributors Cooperative (IWDC) is offering its members a way to improve their e-commerce strategy.
The IWDC, which leverages the strengths of its 139 independent gas and welding distributor members across North America, has been building out a Product Information Management system (PIM) to underpin the enhancements needed to fuel a better B2B e-commerce experience.
PIM is designed to economically provide IWDC members with digital product content to fuel their online strategies including B2B e-commerce platforms.
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