Here we are, wrapping up another 11 issues of CryoGas International. Once again we are grateful to all of our contributors—advertisers and writers—for making 2013 another great year for our magazine. Each year you make our decision on Best Advertiser, Best Photo in a Feature Article, and Best Diagram harder and harder. All of your submissions have great merit.
The pool of choices keeps growing with the quality of artwork that is sent to us. Thank you for making this publication so strong. Here are our selections for 2013.
Best Advertisement: Brand MattersCompany:Harrison Precision Valve Products (harrisonvalve.com)Issue: April 2013, p. 25 This year we looked for an ad that presented its message in a clear and direct format and enabled the reader to identify immediately with what was being advertised and by whom. Harrison Valves’ “Brand Matters” message did it best. The design, color, and structure of the ad bring viewers right into the message, which is to “Look Carefully.” The options for follow through for more information are clear and the QR Code in the right-hand bottom corner of this ad brings readers directly to a video that explains the Harrison Precision Valve process, from concept to completion.
Advertisement Honorable Mention: Total Solutions Tools Company: B&R Compliance Associates LLC (brcompliance.com) Issue: March 2013, p. 28 Ad Topic:Total Solutions B&R Compliance is not selling tangible products like hardgoods but rather offers solutions, training, and certifications — items that can’t really be photographed. Creating a visual way to market these types of products is therefore challenging. We found the image of the multiple tool pocket knife, which is immediately recognizable as a symbol of great utility, an ideal way to promote B&R’s “Be Prepared for Everything” message.
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