Showcasing its racing livery and the way in which the company promotes itself through sport and leisure, Afrox wowed the crowds at the gasworld conference in South Africa with the display of the Team Afrox BMW 330i production car.
The racing vehicle was proudly displayed at the conference as part of the African company’s sponsorship of the event, and accompanied a promotional booth and bright, attractive colours.
Sponsoring Team Afrox is a prime example of the way in which gas companies in Africa can use sport and leisure activities to grow and promote their products and brands. Afrox ensured the car was delivered to the Misty Hills Country Hotel complex venue as it proudly paraded its racing relationship.
The gasworld African Conference 2008 got off to a roaring start during the Pre-registration evening last night and this was smoothly followed by the opening of the eagerly-waited event this morning, by the Southern Africa Compressed Gases Association’s (SACGA) Albert Spencer and guest speaker Kuseni Dlamini.
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