Building on the combined strengths of Linde and BOC, the new German-British Linde Group stands out among its peers, as it is a major player in both industrial gases and process engineering, asserts executive board member Dr Aldo Belloni.
“Being active in both markets creates enormous internal synergies and a unique selling proposition other gases producers do not have,” says the long-time Linde executive. “Having in-house process expertise is a good door opener for tonnage applications, for example.”
While leveraging these strengths was always a competitive advantage for Linde, the critical mass added with Sweden’s AGA in 1999 and BOC in 2006 broadened its technological platform as well as enhancing its marketing capability.
In December 2007, the engineering division’s excellent connections to the Middle East paid off, as Linde nailed down a major strategic partnership in gases with a powerful petrochemical player.
The long-standing engineering cooperation with the Borealis / Abu Dhabi National Oil Company (Adnoc) joint venture Borouge, for which Linde is currently building a $1.3bn ethane cracking plant (“Borouge 2”), led to a 49:51 joint venture agreement with Adnoc. The new company trading as Elixier will supply gas users throughout Abu Dhabi.
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