SIAD has teamed up with the University of Bergamo in a special collaborative study, specifically aimed at finding ways to enhance the innovation process of industrial companies.
Innovation was described as “vital” by both Eric Romano, International Marketing at SIAD, and Daniela Andreini, Associate Professor of Marketing at the University of Bergamo, with both underlining that the collaborative study was intended to plant seeds in order for innovation to grow.
When asked why schemes like this are a necessity for our industry, Romano remarked, “At SIAD, we think the lagging growth our industry has experienced over the past few years is self-explanatory. We believe the industry’s ability to grow consumption is directly linked to the ability to innovate and introduce new solutions for customers.”
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