The “ROC” brand was founded on the initials of the originally named Refrigeration and Oxygen Company, which was the first company established by the Group 47 years ago. The small ‘k’ has recently been added to the ROCk logo to reflect that it is a Kuwait-based Group owned by the Al Khalid Family (see side box).
It is almost fifty years ago when the ROC Company of Kuwait began making ice to sate the growing demand for “cold” or refrigeration in the desert State. This led to supplying the growing need for oxygen for some of the basic engineering requirements within the country and for medical purposes. From these humble beginnings, the company has expanded into a regional business group (with some global activities), pioneering advancements within the industrial gas sector and leading to an annual turnover of more than $200m (2006).
“We have focused on developing our core strengths and providing innovative solutions to customers needs through reliability and engineering excellence in the Gulf Region” says Abdalla Dalab – Director of International Projects and Business development, a major subsidiary of the ROCk Group.
Following a long period of healthy growth in the Gulf Region, the company has begun to branch out to other neighbouring countries – such as Libya.
Mr Dalab mentioned that “we have re-branded recently to reflect our focus and regional aspirations. We have been a long believer of focusing on the scientific and natural resources of the region and the logo adopts the four colours of yellow, green, blue and red, which symbolise the four basic elements of life: Air, Earth, Water and Fire respectively”.
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