nexAir has launched a new campaign called KnowHow to promote its customers’ success stories via social media.
The Memphis-based distributor, one of the largest distributors of atmospheric gases and welding supplies in the US, claims the new campaign “frames the collective applied knowledge of the nexAir organisation into a proactive differentiated promise to its customers”.
nexAir President Bill Proctor said, “This message will represent the engine for what makes our customers achieve, accelerate and grow their businesses. This is our why and it will change how we talk about nexAir and what we deliver.”
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