US hydrogen and fuel cell company, Plug Power, has unveiled a fresh rebrand reflecting its focus and ability to drive commercial innovations, enabling its customers to ‘power their possibilities.’
The new brand, launched on 31st March, revolves around ‘Infinite Drive,’ which defines its commitment to bringing innovating, sustainable hydrogen (H2) solutions in a variety of industries across the globe.
The latest brand features a new logo, colour scheme, website and the revamp of its GenSure stationary fuel cell products, in order to communicate its leadership, ingenuity and long-term vision.
The Plug Power story is an impressive display of innovation, drive and accomplishment. We’re excited that our new brand emulates exactly that
The previous brand had been in place for over 10 years, before the company made big waves in the H2 market. This fresh branding aims to emulate innovation, record growth and market expansion, and seeks to position the US-based business for future opportunities.
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