TECSYS Inc., an industry-leading supply chain management software company, has welcomed marketing veteran Laurie McGrath to the company as its new Chief Marketing Officer.
McGrath brings over 20 years of executive marketing, branding, and communication experience to the role as well as deep knowledge of the supply chain, technology, and healthcare sectors. She will lead global corporate and product marketing initiatives across all aspects of brand execution, including market positioning, product definition and strategy, public relations, social media, corporate communications, and demand generation.
Prior to joining TECSYS, McGrath was Chief Marketing Officer for Intalere (formerly Amerinet), where she led rebranding efforts and integrated marketing initiatives with a focus on healthcare.
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