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Author - Art Waskey

Biography to follow.

Subscriber-Only Know thyself

As a youth I had a reading problem — dyslexia— a disability not well understood at that time, and although I graduated from college with highest honors, my self-image was very low as a result...



Subscriber-Only Breaking the cord

One of our best customers purchased equipment from a competitive on-line supplier, then called us for training. It shouldn’t surprise you when customers hire Millennials (born between 1980 and 1994) and start buying products on-line....




Subscriber-Only Mind the gap

I was asked to make a call with a new sales rep on business we had lost a year earlier. The customer was nice enough to give us an email recapping our past deficiencies including...


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